By Paul Dumouchelle, VP SIGs (2011-2012)
Looking for the killer app to make your marketing a mobile powerhouse? Seeking the ultra-engaging interactive app to create stark raving fans? Researching how to make the mobile touchscreen a gateway to ever-higher profits?
On August 25 the Columbus AMA launches our newest SIG – Mobile Marketing – and while not an “app” as commonly understood (my apologies for the slightly misleading headline) we will strive to help you answer the questions above.
This is the first new-topic SIG for the AMA in several years. We seek to address the fast-changing world of mobile marketing, providing insights and examples for marketing practitioners. Our strategy will be to focus on how organizations that market products and services utilize the capabilities which mobile technology allows.
This new SIG is being launched under the leadership of Ryan Frederick, Mobile Strategist at Allen, Williams & Hughes Company (AWH).
To kick off this new SIG, Ryan has organized the following program for 8/25 (Register to attend Here!):
The Columbus Zoo & Aquarium Goes Mobile – Gregg Oosterbaan from The Columbus Zoo will speak about their path to a mobile app. Gregg will discuss how and why they decided to go down the mobile path, how they developed a strategy, what their objectives are for the mobile app, and how they determined how they were going to get the app implemented.
Gregg Oosterbaan is the Director of Technology Services for the Columbus Zoo and Aquarium, overseeing all aspects of technology for the zoo, Zoombezi Bay Water Park, Safari Golf Course, and the Wilds.
Features of the Zoo’s mobile app were highlighted in a recent press release.
About “The SIG Chronicles:” This blog series records Paul Dumouchelle’s experiences, impressions and insights gained as a leader in the Special Interest Group (SIG) program for the Columbus branch of the American Marketing Association. Paul is currently VP of SIGs for the 2011-2012 program year.
Tags: advertising, advisa, American Marketing Association, biz strategy, columbus, Columbus Marketing Association, Columbus Zoo, creativity, marketing, mobile marketing, ohio, Paul Dumouchelle, pauldumo, SIG
