Human nature does not change but technology changes constantly. Social media provide a good example of the latter reality. With new opportunities constantly evolving in social media, how can we adjust leadership strategies to take advantage?
Twitter, Facebook, LinkedIn and others (collectively called social media for my purposes) allow new modes of interaction that challenge established beliefs about leadership. While the core truths about what works when leading people have not changed, we do need to adjust the strategies when applying them to these new tools.
The traits and tendencies identified with the personality assessments I use in my work remain the same – but social media impact how these traits relate to the workplace.
This analysis is complicated by other important factors that drive social media impact. Younger people who grew up using instant messaging or texting and the earliest versions of social media have a better understanding of these tools’ value and power. Beyond this generation gap, there are geographic and business sectors that trend higher on use. You’re more likely to see social media used in major metro areas and highly dynamic market sectors (e.g. information technology, marketing services) or businesses with a high local & social “touch” (e.g. real estate, restaurants).
This blog series will explore how various personality factors relate to leadership strategies and social media.
Tags: business communication, coaching, columbus, leadership development, Leadership Strategies, leadership training, management consulting, marketing, motivation, ohio, Paul Dumouchelle, pauldumo, personality assessment, selection, social media, team building, toledo
